HWT 1
After a successful brand activation event for ‘The A-Z of Lagos’ coffee table book, in collaboration with Absolut, we were retained for 5 successive activations that took place shortly after the 2020 lockdown. HWT is an acronym for ‘Hangout with Tara.’ Who is Tara? Absolut’s new Brand Ambassador.
Armed with the new safety precautions and restrictions on large-scale events, we were tasked with creatively directing all the sets. It was truly a challenging, yet exciting time.